Colenso named ad agency of the year - Stuff

In a year which saw advertising agency Colenso BBDO named the best creative agency in the world it's not surprising the company has also been recognised as New Zealand's finest.

Colenso BBDO's work included a campaign for Frucor's energy drink V which combined the Xbox Kinect's motion sensor with music production software to allow music to be created by motion alone.

The Auckland-based agency was last night awarded the Fairfax Media AdMedia Agency of the Year title for its ability to stay ahead of the game, both in terms of innovation and profitability.

Colenso BBDO also counts the Bank of New Zealand, Tip Top, Mars, Mountain Dew and Fiji Tourism among its clients.

The agency has won gold awards at the Cannes Festival of Creativity, The Caples, Spikes Asia and New Zealand's own Effies and Axis Awards in the past year.

While bringing in awards is one measure of success, staying profitable is not easy for advertising agencies which are being squeezed by post-recession client budgets and having to adapt to a fragmented digital media environment.

Independent agency Barnes, Catmur & Friends won the top prize in the under-50 employees category, while justONE took top honours among agencies with less than 20 staff.

Spark PHD won the Media Agency of the Year award, and DraftFCB managing director Bryan Crawford was named MD of the Year.

Colenso's Eloise Jack won creative rookie of the year and Spark PHD's Ying Yu won media rookie of the year.

- ? Fairfax NZ News

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Source: http://www.stuff.co.nz/business/industries/8420728/Colenso-named-ad-agency-of-the-year

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